From time to time, I like to share other perspectives on this blog. While I focus mostly on the experience of travel for the travelers, occasionally I like to look at the business of the travel industry. Connie Elser is a travel expert interested in the business of travel.
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Over the years, the accommodation has evolved from single guest rooms to luxurious five-star hotel suites. As the market demand for accommodation increases, the style of service is changing and the hospitality sector is a leading provider for employment.
Travelers these days mostly travel on a budget and in recent years, the trends are changing. The demand from the spacious, more expensive, and luxurious hotels is now for the less luxurious boutique hotels which maintain high-class services to their clients just as they would have experienced in presidential suites.
Utilizing Search Engines Effectively
Using search engines to generate sales is the best way to reduce your dependability on the sales staff. Before a client decides to call your boutique hotel to confirm something or get help booking, they first go online and do their search to make comparisons and decide where to book.
SEO focuses on certain keywords that pop up once your potential client keys in the words. They could key in words like boutique hotels near me, cheap boutique hotels, classic boutique hotels, and so on.
If you are site is not sufficiently SEO optimized, it will be hard for clients to discover your boutique hotel and in turn, you will hardly get any online booking. You should hire professional writers to write SEO articles for you to improve your visibility online.
Catchy content spun around the theme of your boutique hotel makes it interesting for the visitors to remain on your site pages for longer, which creates a higher chance of final conversion. For the content that converts, you can pay for your assignment to EduBirdie. It will provide you theme-based content written by professional writers at reasonable rates. They know the tricks of the trade and web content is one of the key areas they work in.
AI-backed automation in reservations, billing, and checkouts can speed up the process and make life easy for the guests. If you adapt AI technology, it will provide a seamless booking process to your guests.
You can take advantage of the artificial intelligence technology to help your guests make their booking online, and when they arrive at the hotel, they will just need to input their code and be checked indirectly without having to queue.
Your guests can also checkout easily by keying in their unique code and their bill will automatically be charged and checking out time can be significantly reduced. How boutique hotels can improve customer service. Customer behavior change from time to time and the current demands could drastically shift in a short time, like in the current situation where guests are focusing more on boutique hotels.
The boutique hotels can use this shifting trend to improve customer service so that they can retain customers and attract new ones. Training the hotel management graduates further on AI helps them focus better on customer service and really up the sales game. If you are looking for someone to fulfill your “write my assignment” request for your interns or student trainees, you can touch base with Writix. It’s a leading service providing educational help to regular students and those who pursue study while working in companies.
Human intelligence in marketing cannot bring you the sharp results that AI can with its target-specific approach. When marketing your boutique hotel, target the right clients based on interests and social class. An athlete is likely to book a hotel located in high altitude area and a surfer is likely to book a hotel located along the sea.
AI technology can help you classify your clients as they do an online search and suggest to them tailor-made packages fit for their interests and class, which shall, in turn, improve revenue management for boutique hotels.
Automated Customer Loyalty and Promotional Program
Customer loyalty programs are great tools in maintaining good relationships with your clients. If your process of reservation management for boutique hotels is automated instead of relying on manpower, it can customize and roll out promotions like royalty cards, attractive packages, additional benefits on bulk booking, etc timely and consistently without any staff intervention.
The incentives provided for in the royalty program help attract back your guests and they could act as your marketers back home. Customers look for values in their hotel packages and owing to the popularity of budget travel, you must stay on top of the game by fully harnessing the power of automating the promotional offers.
Have you heard of a robotic orchestra, automated vacuums, Alexa-like tabletop assistants, robot recyclers and robot porters? Well, hundreds of hotels are already using robots to automate the processes entirely.
A one-time investment cuts down all your salary-related expenses and that continuous need to recruit and train the staff.
You can adapt a staffless style of management where you only maintain a few staff members for some key functions for boutique hotels and leave the rest of the work to robots.
Using modern technology can help in reservation management for boutique hotels, front office management, customer service, and room service, thereby eliminating overhead costs. Investing in the robots will incur a one-time cost and all that will be left is maintaining them and training your small-sized staff on how to manage them. Boutique hotels can tap into this technology to improve customer service and satisfaction and create a friendly business environment.
About the Author: Connie Elser works for an NGO that runs programs for the mental wellness of school and college students. She is currently pursuing a doctorate and helps other students as a freelance thesis and dissertation consultant. In her free time, she watches nature and environmental documentaries, takes language classes, and practices mindfulness.
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